Brightpick robots automate order picking, consolidation and dispatch for Rohlik Group


Rohlik is one of the largest e-grocers in Europe and has more than 1.5 million e-grocery customers and handles over 12 million orders per year.

Grocery orders contain an average of 30 items per order, so item picking is a major operational challenge. In addition, 78% of grocers state rising workforce costs as one of their top three challenges, and 92% are dissatisfied with online order-picking efficiency.

A typical grocery fulfillment center also has to contend with various picking zones to handle ambient, fresh, chilled, and frozen items. Any automated solution needs to work across these different zones.

brightpick autopicker in a warehouse aisle.
A Brightpick Autopicker autonomously navigates the warehouse aisles and pulls totes from shelves to singulate order SKUs. | Credit: Brightpick


Brightpick offers a mobile robotic solution that automates both picking and order consolidation across the various picking zones. The Brightpick Autopicker and Brightpick Dispatcher are autonomous mobile robots (AMR) that enable Rohlik to fully automate the picking, consolidation, and dispatch of customer orders.

The Brightpick solution contains three technologies that are valuable to grocers that want to automate their fulfillment warehouses: Brightpick Autopicker robots for picking items and consolidating orders in the aisles, Brightpick Dispatcher robots for consolidating orders arriving from different picking zones, and Brightpick Intuition software to orchestrate and optimize the entire Brightpick robotic fleet.

Brightpick Autopicker robots are like humans with carts that move around the warehouse, retrieve product storage totes from shelving, and robotically pick items from those totes to consolidate orders directly in the aisles. The robots do not need to travel back and forth to centralized picking stations, which results in faster picking.

Brightpick Autopickers can reliably pick most groceries with 99.9% accuracy, leading to happier customers and fewer returns. The robots also come with Goods-to-Person capabilities for items that require human dexterity and are able to autonomously find the nearest human picking station to complete a pick if needed.

In most online grocery fulfillment centers, including Rohlik’s, picked items from each picking zone are sent via totes on conveyor belts to a central location for consolidation. Brightpick Dispatcher robots consolidate items arriving from these various picking zones into completed orders to dispatch for delivery, curbside pickup or in-store pickup.

Brightpick Dispatchers also enable companies to pre-pick customer orders in advance by storing them in a temporary staging area until they need to be dispatched. This enables warehouses to smooth out picking volumes throughout the day and increase total daily throughput. Companies can choose to deploy Brightpick Autopickers and Brightpick Dispatchers alone or together.

The entire Brightpick robot fleet, be it Brightpick Autopickers, Brightpick Dispatchers, or both, is orchestrated and optimized by Brightpick Intuition software. It is the AI-powered “brain” of the solution that guides the robots from picking all the way to dispatch. A typical warehouse will have 15 to 100 Brightpick robots and Brightpick Intuition enables companies to remotely monitor and control all aspects of the fulfillment operations, tracking every robot, order, tote, and item in real-time.


Rohlik now plans to roll out the Brightpick solution across multiple warehouses in 2023 and 2024, starting with Munich in July 2023 and continuing with Frankfurt, Vienna, Prague, and other fulfillment centers.

Once fully deployed in the Munich warehouse, Brightpick will be able to dispatch over 1,000 order totes (bins) per hour and 5,000 completed orders per day (an order may contain multiple totes).

“Brightpick will enable us to significantly reduce our labor costs across our fulfillment network while increasing accuracy and efficiency,” said Ales Malucha, Chief Engineering Officer of the Rohlik Group. “We greatly value the flexibility and robustness of the Brightpick solution.”

Rohlik Group includes well-known brands in the Czech Republic, in Germany, in Austria, in Hungary and in Romania.

“We are deeply committed to helping grocers increase margins,” said Jan Zizka, CEO and co-founder of Brightpick. “Rohlik’s successful pilot and planned rollout of our Brighpick solution across Europe provides further validation of our solution for grocers. They are tremendously respected in Europe and we look forward to working closely with them in this next phase of deployment.”

The fully autonomous, end-to-end Brightpick robotic solution takes less than a month to deploy, enables warehouses to reduce their picking labor by 95%, and cuts costs for order fulfillment by half.

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Written by

Mike Oitzman

Mike Oitzman is Senior Editor of WTWH's Robotics Group, cohost of The Robot Report Podcast, and founder of the Mobile Robot Guide. Oitzman is a robotics industry veteran with 25-plus years of experience at various high-tech companies in the roles of marketing, sales and product management. He can be reached at