FORTNA bringing Geek+ robots to warehouse customers worldwide

FORTNA and Geek+ have announced a global strategic partnership that will bring Geek+’s goods-to-person and mobile sortation robots to FORTNA’s customers around the world. According to the companies, multiple projects are already in the works in the U.S. and Europe, Middle East and Africa. FORTNA partners with the world’s leading brands to transform their omnichannel and parcel distribution operations.

Current projects including major installations for several large retailers in the sports and home appliances sectors as well as innovations in goods-to-person sortation systems. The companies said the robots will enable customers to add flexibility to their operations while increasing throughput and creating a more positive workplace for employees.

FORTNA and Geek+ said the key benefits of the partnership include:

Enhanced efficiency: FORTNA said its industry knowledge will be complemented by Geek+’s robotics technology to create efficient and adaptable automated solutions. Mobile robots can more than double the average order picking and sorting throughput, the companies said.

Scalability: The collaboration will offer businesses scalable solutions that can grow with their needs to remain competitive in an ever-changing marketplace.

Optimized warehouse operations: By integrating robots into warehouse operations, the companies said their customers can significantly improve order accuracy, storage utilization and reduce labor costs. Integrated directly into FORTNA WES software, Geek+’s robots now benefit from order priority adjustments in real-time, enabling businesses to adapt to operational changes more effectively.

Increased customer satisfaction: Faster and more accurate order fulfillment will lead to improved consumer satisfaction, loyalty and retention, the companies said.

Better workplace: Mobile robots allow employees to focus on less strenuous tasks in a safer work environment, the companies said, to better support businesses’ environmental, social, and governance (ESG) commitments.

“Together with Geek+, we provide our customers with a competitive edge through the seamless integration of automation and robotics into their supply chain operations,” said FORTNA CEO Robert McKeel. “The partnership between FORTNA and Geek+ aims to accelerate supply chain automation, making it more efficient and cost-effective and increasing the timely delivery of goods to consumers.”

Founded in 2015, Geek+ said it is a global leader in autonomous mobile robots (AMRs) for logistics. The Beijing-based company said it provides reliable, flexible, and efficient automation for warehouses and supply chain management.

Geek+ added that it has more than 1,000 customers worldwide and over 1,500 employees, with offices in the U.S., Germany, the U.K., Japan, South Korea, China, and Singapore. Last week, it announced a new RoboShuttle model that can reach storage racks up to 12 m (40 ft.) high.

“The FORTNA and Geek+ partnership signifies another milestone in the robotics shake-up of order fulfillment automation,” said Lit Fung, VP and managing director for International Business, Geek+. “Companies seeking to enhance their supply chain operations can now leverage the combined expertise of these two industry leaders to achieve greater efficiency and competitiveness in the global marketplace.”

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