Geek+ and AMH Material Handling deploy robotic sortation project at UK Asda Logistics Center

Geek+ robots in an ASDA distribution center
Geek+ announce the successful collaboration with Asda Logistics Services and AMH Material Handling. | Image credit: Geek+

Geek+  announces the successful collaboration with Asda Logistics Services (ALS) and AMH Material Handling to deploy an intelligent sorting system in Asda’s UK distribution center. Sixty robots have been put into operation sorting parcels at the supermarket’s South Elmsall, West Yorkshire distribution center, allowing 2,000 parcels to be sorted each hour with 99.99% accuracy through its Asda toyou (pronounced “To You”) service.

The toyou service provides “Click / Collect / Return” services for dozens of Asda’s retail partners. This enables consumers to drop off returns at a convenient location (i.e. an Asda supermarket), and then have the return efficiently processed back to the original retailer. This new service eliminates the postal service or other carriers from the return loop while reducing the costs of handling the return for the retailer.

Screenshot of Asda toyou website
Asda toyou service has seen growth during the pandemic as more consumers shop online.

This is a novel service offering for Asda

The installation marks the first time the Geek+ logistics sortation automation has been used in this way within the UK, supporting an increase in capacity for Asda toyou services as demand for parcel collection and returns services has grown at pace in the last 12 months. With the pandemic causing a change in customer behavior and an uplift in the number of purchases made online, Asda toyou experienced significant growth through the provision of a reliable, convenient returns solution that allowed shoppers to combine activities in a single trip to an Asda store.

At the same time, Asda toyou has expanded the number of retailers it supports. Over 100 are now available via the service, which has seen it process 65% more returns than at the start of 2020.

Lit Fung, VP and Managing Director of Geek+ APAC, UK and Americas, says: “We’re proud to see AMH leverage our sorting system to support a leading retailer like Asda with the flexibility and efficiency needed to expand its Asda toyou business. The process for intelligent sorting is pretty straightforward. By letting a network of AMRs transfer incoming parcels from workstations to cages of corresponding destinations, we can improve accuracy and efficiency while also making the process more ergonomic for warehouse employees. With no need for fixed platform development, it makes it easy for Asda to scale operations in line with business growth. All they have to do is adjust the number of robots and destination chutes.”

The project was implemented by AMH Material Handling, a top provider of material handling solutions, and Geek+. By integrating Geek+ S20C robots into the existing ALS sorting system, it has provided Asda toyou the ability to respond to rapid changes in order volume and continue to provide excellent services during periods of peak demand.

Geek+ logistics AMRs lined up ready for work at Asda logistics facility
Geek+ logistics AMRs are lined and up ready for work at UK Asda logistics facility. | Image credit: Geek+

Adrian Carter, Sales Director at AMH Material Handling, says: “We had a lot of fun delivering the solution as Geek+ sorting robots are a highly flexible technology that can be integrated and customized to work with existing equipment on customer sites, such as conveyor belts or other robots. It provides us a powerful tool for optimizing sorting operations according to the specific needs of each customer. And, as an integrator, AI-enabled robotics solutions add a new dimension to our services as it allows us to continuously support our customers according to changes in business needs.”

Jon Parry, Vice President of Asda Logistics Services (ALS) at Asda, says: “We’re pleased to be one of the first retailers in the UK to pioneer the Geek+ S20C robots in our National Sortation Centre working in collaboration with partners at Geek+ and AMH.  The robots work alongside our colleagues, enabling us to drive greater efficiencies at times of peak demand, which have helped to boost the number of parcels we’re now able to sort through our Asda toyou service.”

Geek+ and AMH started to cooperate in 2019 when AMH recognized Geek+ robotics solutions provided industry-leading technology. Today, the two companies work closely together to provide clients all over the UK with great automation solutions.


The Geek+ solution is uniquely designed for the Asda toyou sortation application. Geek+ has a lineup of autonomous mobile robots (AMR) with onboard conveyors that can pick up and drop off packages from any number of sorting points. The AMRs can drop off items either at a conveyor in-feed location, or into a larger bin/box. Once returned items are consolidated, the larger unit loads are shipped back to the specific retailer to be processed and reshelved. The returns process has been a burden on consumers, logistics organization and the retailers. The Asda toyou service is unique and it’s providing value to the entire logistic chain.

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Written by

Mike Oitzman

Mike Oitzman is Senior Editor of WTWH's Robotics Group, cohost of The Robot Report Podcast, and founder of the Mobile Robot Guide. Oitzman is a robotics industry veteran with 25-plus years of experience at various high-tech companies in the roles of marketing, sales and product management. He can be reached at