DETROIT — SEER Robotics organized its exhibits around the theme “Build Your Own Robot Fleet Within Days” at Automate 2025 this week. The Shanghai-based company showed how its “closed loop” of robotics and software development, deployment, and operation can help users.
SEER Robotics’ warehouse offerings include the M4 Smart Logistics Management System, its Visualization Series Products, the QukckGo scheduling system, and the RDS fleet management system, as well as its SPT-1000 autonomous pallet truck. In March 2025, it partnered with Schneider Electric on logistics automation.
Lift trucks draw attention in Detroit
The SPT-1000 smart forklift and the SSR-1400 slim-type reach forklift were among SEER Robotics’ exhibits at Automate. Following their debut in March, both models have received industry attention for their patented designs and localization capabilities, claimed the company, which has U.S. offices in Norcross, Ga.
SEER’s booth also featured the SJV-SW600 rotary jacking robot, which it said is its most popular light-load model because of its flexibility and safety features.
In the live demo area, the SPT-1000, SSR-1400, and SJV-SW600 showcased typical application scenarios such as pallet stacking/unstacking, goods transfer, and rack identification:
- SPT-1000 demonstrated autonomous identification and high-accuracy handling of closed pallets. Its narrow 1.2-m (3.9-ft.) body enables smooth operation even in complex and constrained environments, said SEER Robotics.
- SSR-1400 performed three-level stacking and unstacking of closed pallets using its reach mechanism. With intelligent adjustable fork width, it breaks through pallet size limitations and adapts to diverse handling needs, according to the company.
- SJV-SW600 simulated its rotary jacking and auto-correction capabilities in narrow aisles. Even when fully loaded at 600 kg (1,322.7 lb.), it maintained a speed of 1.5 m/s (3.3 mph), highlighting both agility and stability.
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SEER controller promises easy development, integration
Powered by the SRC controller, SEER Robotics offers a comprehensive “one-stop” approach to robot development that combines core controllers with a full suite of accessories. It asserted that this provides complete hardware support across the entire industry chain, enabling partners to develop robots “with zero barriers.”
The system provides five core advantages, said SEER: systematic support, comprehensive function libraries, diverse accessory libraries, an extensive solution base, and a professional knowledge base. To date, it has successfully supported the development of thousands of robots worldwide, said the company.
At its booth, SEER Robotics showed the SRC-3000FS safety controller alongside a wide range of partner accessories, including safety laser scanners, safety encoders, and wireless charging modules. All components support plug-and-play integration and are currently compatible with accessories from more than 300 brands.
A dedicated screen displayed RoboShop, SEER Robotics’ robot deployment tool, which it said offers an intuitive interface to visualize the robot debugging and setup process.
Smart core designed to be user-friendly
SEER Robotics added that its software suite integrates a low-code process engine, robot fleet scheduling, warehouse management, and automation equipment control into a single unified platform. By embedding visualization technologies, it also supports customizable features such as lightweight standalone scheduling and secure communication protocols for high-security environments.
These tools can lower the barriers to robotics adoption and allow users to quickly build their own robot fleets, said the company.
SEER’s RDS (Robotic Dispatching System) has undergone years of continuous refinement and iteration. The company said it has been successfully deployed in over 1,600 factories worldwide, empowering global clients to significantly improve production efficiency.
In addition, the visualization software suite provides a real-time, bidirectional digital-physical loop through 1:1 modeling and live data integration. SEER said this offers data-driven insights to support smart decision-making in factory operations.
SEER shows growing global ecosystem at Automate
At Automate 2025, SEER Robotics displayed it product suite, which it said demonstrate its potential in the field of intelligent robotics. To maintain the trust of its customers across the Americas, the company has collaborated with local systems integrators, expanding its global network of partners.
Looking ahead, SEER said it will continue to drive technological innovation and scenario-based applications, deepening the integration of artificial intelligence and robotics.
By advancing toward high-reliability and high-generalization intelligence, the company said it aims to accelerate the expansion of the robotics ecosystem—empowering industries worldwide to reach new levels of efficiency and productivity.
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