Sereact spots $26M to develop more complex AI systems

A box with two objects in it moving down a conveyor belt  under a station with Sereact vision technology.
Sereact Lens is the company’s AI-based inventory management system. It uses AI and computer vision to monitor storage and picking bins in real time. | Source: Sereact

Sereact GmbH yesterday said it has raised €25 million, around $26 million, in Series A funding. The developer of hardware-agnostic artificial intelligence models said the round shows the potential of AI in robotics.

Since its founding in 2021, Sereact has worked to develop AI models that bring automation to warehousing, logistics, and beyond. Its Vision Language Action Models (VLAM) are intended to empower robots to understand and adapt to their environments in real time, without the need for complex programming.

“With our technology, robots act situationally rather than following rigidly programmed sequences,” stated Ralf Gulde, co-founder and CEO of Sereact. “They adapt to dynamic tasks in real time, enabling an unprecedented level of autonomy.”

The Stuttgart, Germany-based company won a 2024 RBR50 Robotics Innovation Award for its PickGPT software. PickGPT is a robotics transformer that combines large language models (LLMs) with Sereact’s computer vision.

The technology allows robot operators to instruct robots with natural language. By using generative AI, PickGPT enables robots to process natural language and visual information and correlate multimodal data.

Sereact takes a software-first approach

Sereact said the robotics industry is undergoing a fundamental shift. While most AI robotics companies focus on hardware-first products, Sereact said it is taking a software-first approach. This enables robots to function as intelligent, adaptable agents rather than pre-programmed machines, it claimed.

The company said this flexibility is what sets it apart and drives its vision to make embodied AI the standard for robotics across industries.

“The opportunities here are endless, and it’s great to see this kind of innovation coming from Europe,” said Johan Brenner, general partner at investor Creandum.

Sereact’s plans for the funding

Creandum led Sereact’s Series A round, which included participation from existing investors Point Nine and Air Street Capital.

It also included business angels including former Formula 1 World Champion Nico Rosberg, former Google DeepMind head of product Mehdi Ghissassi, and Skype’s Ott Kaukver. In addition, Lars Nordwall of neo4j, Rubin Ritter of Zalando, and Torsten Reil and Niklas Köhler of Helsing participated.

Sereact said it will use the funding to accelerate its mission in several key areas:

  • Expanding research and development to support additional platforms, including mobile robots and humanoids
  • Developing AI systems for more complex tasks beyond logistics and manufacturing
  • Expanding its U.S. presence, building strategic partnerships, and growing its local team

“We’re on an exciting journey to become the leading platform for robotics applications that forever changes the daily lives of people and businesses,” said Gulde. “This oversubscribed round and our rapid technology progress enable us to democratize robotics and set new standards for autonomous systems in global markets.”

Customers including BMW Group, Daimler Truck, Bol, MS Direct, and Active Ants are already using Sereact’s AI robots. By operating in real-world environments, the company said its systems continuously improve, learning far beyond what synthetic training data alone can achieve.


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Written by

Automated Warehouse Staff