Simbe Robotics Partners with Advantage Solutions

Real-time scanning of store shelves provides feedback for suppliers

SAN FRANCISCO–(via BUSINESS WIRE) — Simbe has announced the results of a new partnership with Advantage Solutions’ digital technology division in an in-store pilot to test the capabilities of the Simbe Tally robot. Working with major global consumer goods manufacturers, the goal of the pilot was to identify on-shelf opportunities and ultimately provide a better shopping experience. Tally collected real-time shelf data which Advantage then analyzed and contextualized into actionable data and findings.

The pilot took place in-store at three of Schnucks stores over the course of three weeks. During this time, Tally scanned the store shelves three times per day. On-board computer vision imaged the products on the shelves and then analyzed a wide range of data on behalf of three leading global manufacturers.

“Our experience with Tally has demonstrated the ability for this technology to capture data at a granularity and a frequency not previously possible,” said David Cortese, president of Advantage Digital Technology. “We are extremely impressed with the quality and accuracy of the information Tally yields and the imminent opportunity for our clients to garner deeper insights on store conditions and improve the consumer’s shopping experience. Advantage will continue its collaboration with Simbe in exploring the deployment of Tally at additional retailers.”Participating manufacturers received daily reports and a cumulative analysis of macro trends. These reports detailed how their brands could better complement in-store category management and on-shelf opportunities. Reporting encompassed out-of-stocks, trafficked items, low inventories, and pricing audits.“The insights that our clients received from Simbe and Advantage provided a much-needed glimpse into what’s happening at the shelf level for their products,” said Cortese. “The deep insights and analysis enabled them to make immediate changes in inventory allocation and shelf placement based on where consumers look the most, bringing a more tailored and tactical shopping experience. These changes led to overall growth for the client participants and their brands.”

Participating manufacturers gleaned the following insights from the Simbe pilot program:

  • Data-backed understanding of local market needs and how to optimize for the future
  • Root cause for lack of product on shelf (store operations issue, warehouse depletion, buyer issue, discontinued product, misplaced item, etc.)
  • Visibility into share of shelf, price, and promotion trends across categories
  • Analysis of “shelf health” by time of day and time of week
  • Ability to correlate shelf position and shelf performance to sales
  • Validation for assortment resets

“Partnering with Advantage is the perfect complement for Simbe to prove how our technology will lead the retail industry trend in data-driven sales,” said Brad Bogolea, CEO and Co-founder of Simbe Robotics. “Retailers are missing out on nearly $450 billion in under-optimized shelf space. This trickles down to brands and products in a big way. There’s missed opportunity for stores and brands to better understand what’s happening on-shelf to recapture that potential lost revenue, and Simbe is looking to bridge that information gap.”About Simbe RoboticsSimbe Robotics is the global leader in automation solutions that give retailers unprecedented visibility and insight into the state of their store environments, while improving inventory and mitigating operational challenges. Simbe is a privately held, venture-backed company headquartered in San Francisco, Calif. and works with major worldwide retailers and brands across the US, Europe and Asia. For more information, visit or follow the company at @simberobotics.About Tally™Tally works in concert with retail store associates by empowering them with timely information to ensure products are always stocked, in the right place and correctly priced. Using a suite of sensors, the robot operates safely during normal store hours alongside shoppers and employees and doesn’t require any infrastructure changes to the store. Tally’s design is intuitive, friendly, and fits naturally into the retail environment. The robot typically scans stores three times per day and autonomously docks, allowing for continuous operation. Combined with Simbe’s cloud-powered software platform, powered by computer vision and machine learning, retailers have unprecedented information and insight into the state of their stores. This information can be used to streamline store performance, maximize customer satisfaction, increase sales, and optimize operational expenditures.About Advantage SolutionsAdvantage is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions — including headquarter sales, retail merchandising, business intelligence, and a full suite of marketing services — are designed to help manufacturers and retailers across a broad range of channels drive consumer demand, increase sales, and achieve operating efficiencies. Headquartered in Irvine, Calif., Advantage has offices throughout the United States and Canada and maintains a platform in select markets throughout Africa, Asia, Australia, and Europe through which it can service global needs of multi-national manufacturers. For more information, please visit

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Written by

Mike Oitzman

Mike Oitzman is Senior Editor of WTWH's Robotics Group, cohost of The Robot Report Podcast, and founder of the Mobile Robot Guide. Oitzman is a robotics industry veteran with 25-plus years of experience at various high-tech companies in the roles of marketing, sales and product management. He can be reached at