Solo Brands deploys 16 Locus AMRs

Solo Brands, a global lifestyle brand, and Locus Robotics, a global leader in autonomous mobile robots (AMRs) for warehouse automation, have announced a strategic agreement. The companies will optimize and streamline Solo Brands’ order fulfillment operations by deploying 16 AMRs at its warehouse in Mexicali, Mexico.

This will be the first time a Locus AMR has been deployed in the Mexico region. The LocusBots will work alongside human workers to seamlessly collaborate and augment their capabilities, eliminating unproductive worker walking time and the physical strain of lifting totes and pushing heavy cars.

“LocusBots work collaboratively alongside Solo Brands’ workers, enhancing productivity, improving safety, and helping drive operational excellence,” Rick Faulk, CEO of Locus Robotics, said. “We are delighted to join forces with Solo Brands to speed order picking, lower labor costs, and deliver an amazing experience for their customers.”

Solo Brands’ decision to work with Locus underscores its commitment to optimizing operation efficiency, reducing order processing times, and ensuring timely delivery to customers worldwide.

“We are excited to partner with Locus Robotics to revolutionize our order fulfillment operations,” Brett Kulesza, Operations Vice President of Solo Brands, said. “The integration of these advanced AMRs will not only increase the speed and accuracy of our order processing but also empower our dedicated workforce to focus on higher-value tasks, further elevating our overall efficiency.”

The last year for Locus Robotics has been filled with growth. Most recently, the company’s AMR systems reached more than two billion units picked. This new milestone came just 11 months after reaching the industry-first landmark of 1 billion picks in 2022.

In May 2023, the company expanded its partnership with DHL Supply Chain to deploy 5,000 more AMRs across multiple sites. In December, Locus recorded more than 230 million picks during the holiday rush alone.

In November 2022, Locus brought in $117 million in funding for its AMRs. The Series F funding round was led by Goldman Sachs Asset Management and G2 Venture Partners.

Written by

Brianna Wessling

Brianna Wessling is an Associate Editor, Robotics, WTWH Media. She joined WTWH Media in November 2021, and is a recent graduate from the University of Kansas. She can be reached at