SP Digital deploys Geek+ AMRs to improve warehouse throughput

Geek+ robots on the warehouse floor at SP Digital
Geek+ AMRs deployed in a goods-to-person warehouse workflow at SP Digital. | Image credit: Geek+


Chilean retailer SP Digital needed to support its rapid business growth during peak season. SP Digital a leading e-commerce company for computer hardware and gaming products in Chile.

In light of a surge in online shopping triggered by the COVID-19 pandemic, SP Digital has faced unprecedented challenges and massive spikes in demand.


In order to improve operator picking efficiency and warehouse throughput, the company automated its supply chain with Geek+’s goods-to-person picking solutions. By integrating smart AI technologies and advanced picking robotics, SP Digital is now able to optimize warehouse operations, achieve maximum picking efficiency, and meet increased consumer demands.

The solution was implemented in collaboration with Boreal, a key provider of mobile solutions in Latin America and a strategic partner of Geek+’s AMR solutions.


“We are excited to see Boreal leverage our picking solution to support a leading e-commerce company like SP Digital with the efficiency and accuracy needed to expand its business,” said Randy Randolph, Senior Director Channel Relationships, of Geek+ America. “By integrating our AI-driven AMRs, SP Digtial can optimize its warehouse operations, respond to rapid changes in order volume, and continue to provide accurate deliveries during peak season.”

Diego Santander, CEO of SP Digital, said, “For us, implementing the Geek+ robotics systems in our value chain is an important step on the path towards enriching and strengthening the services we offer our clients. In a crazy, dynamic, and changing world, the only accurate compass is people. Listening to your customers it is always a successful and enriching exercise. We are very satisfied with the work done together with Boreal and Geek+ robotics. We look forward to continuing to collaborate and expand the range of solutions.”

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Roberto Fuhr, CEO of Boreal Technologies, also commented that “SP Digital is a great example of the successful implementation of autonomous mobile robots by Boreal with remote support from Geek+. We are very happy to have collaborated with our collective teams that provided the comprehensive automation capabilities, and we appreciate the opportunity they gave us to automate current and future operations.”

With pandemic-induced changes in consumer shopping, Geek+ will continue to work closely with SP Digital to enable fast and agile order fulfillment and will collaborate with Boreal to support e-commerce retailers overcome warehouse challenges across South America.

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Written by

Mike Oitzman

Mike Oitzman is Senior Editor of WTWH's Robotics Group, cohost of The Robot Report Podcast, and founder of the Mobile Robot Guide. Oitzman is a robotics industry veteran with 25-plus years of experience at various high-tech companies in the roles of marketing, sales and product management. He can be reached at moitzman@wtwhmedia.com.